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Maxima  - Bumsiai

Client: Maxima
Agency: Not Perfect | Y&R
Director: J.Samulionytė
First AD: M.Rimkus
D.O.P.: V.Mačiulskis
Art Director: A.Jakimavičiūtė
Editor: V.Litvinas
Stylist: A.Tomaš
Sound: Roofsound
Production: Tape


What adults see as natural and obvious, children experience as spectacular and downright wonderful. However, the very process of learning often leads to curious situations. We exploited pseudo-documentary genre to get as close as possible to children emotions.