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IKI birthday

Client: IKI
Agency: New!
Director: I.Jonynas
First AD: J.Mickėnaitė
D.O.P.: R.Greičius
Art Director: R.Kiškytė
Sound: Katedra
Production: Tape


While IKI retail chain was celebrating its birthday, our agency tried to envision what happened if we could celebrate birthdays every day. Over the year the numbers would get impressive. We would eat half ton worth of cake and blow thousands of candles... Our phantasmagorical video depicts these birthday statistics.